Father and son in lawsuit over Juice Press stores

Written By Unknown on Senin, 29 Desember 2014 | 17.08

Stop the juice presses!

A war over fruit and vegetable drinks is under way in the Big Apple, with a father and son in a legal rhubarb over their competing health stores.

Marcus Antebi, 45, who founded the celebrity-magnet Juice Press stores mushrooming around the metropolitan area, complains in court papers that his dad, David, is displaying competing signs and serving unapproved menu items at the father's Upper East Side Juice Press franchise.

Marcus says he expanded the company to 25 stores, selling healthy beverages such as the $11 Doctor Green Juice. In 2011, he brought his retired dad into the fold with his own franchise.

David sued his son in October over an outpost he planned to open in Florida.

The rift widened when David, 72, hung a sign in the window of his Third Avenue store boasting: "We are the only independently owned and operated Juice Press store in the chain. We hope you will continue to purchase all your juices, smoothies and food from us."

Marcus' company is now countersuing to force David to take down the sign — and remove unapproved items from his menu, including the Chia Fireball juice and the Apple Cobbler.

David called the countersuit "a phony defense,'' insisting, "It's a simple sign thanking our customers.''


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