The Forbes family has quietly sold off The Social Register — the 128-year-old biannual directory that has cataloged the country's old money families, particularly of the WASP elite.
"The ownership of the Social Register Association, previously owned by a subsidiary of Forbes Family Holdings, was transferred for the first time in nearly 40 years to Christopher R. Wolf, noted financier and longtime listed member," a Forbes spokesperson confirmed Friday.
Terms were not disclosed. Wolf did not return e-mails for comment.
In some ways, TSR was a forerunner of the numerous wealth lists — including the Forbes 400 — that have proliferated in recent years.
While it is seen as anachronistic to some, the 25,000 names still carry clout among those to the manor born.
Mimi Alford, in her 2010 memoir, "Once Upon a Secret," about her affair with President John F. Kennedy when she was a White House college intern, noted, "He just could not resist a girl with a little Social Register in her background."
The listings have their own shorthand. "P" after the name meant "Princeton" while "BtP" meant the person belonged to the Bath and Tennis Club of Palm Beach.
Wealth and fame have never been the sole criteria for admittance to the black book. Donald Trump, for instance, is not a member, nor is Kim Kardashian. Being Jewish or Black is no longer a bar to membership — as President Obama is in.
The Forbes family acquired TSR in 1976, but it was held most recently as part of the Forbes Family Holdings — which has been shedding its real estate holdings.
It was not part of Forbes Media, which includes the flagship magazine that finalized its sale to Asian investors in September.
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