Former New York City Mayor Mike Bloomberg will make his inaugural public appearance as an Honorary Knight of the Most Excellent Order of the British Empire at Vanity Fair's first-ever New Establishment Summit on Thursday.
Attendees should not address the billionaire philanthropist as "Sir Mike" because he is not a British subject, but he could add the initials KBE to his surname.
Bloomberg is part of an eclectic two-day gathering pulled together by longtime Editor-in-Chief Graydon Carter. The magazine is the latest to branch into the revenue-generating conference business.
The event, based on the magazine's annual list of the same name, will kick off Wednesday at San Francisco's Yerba Buena Center for the Arts, where Apple stages its big product announcements. Carter himself will sit down with Apple's head of design, Jony Ive, for one of several pairings.
Carter has been a regular at the Allen & Co. annual conference in Sun Valley, Idaho, and seems to have borrowed a page or two from that event, although Vanity Fair's powwow is decidedly more press friendly. While organizers discourage the press from using video or recording entire sessions, the media can attend all sessions and most everything is on the record.
That stands in contrast to Herb Allen's exclusive retreat in the mountains, where even the guest list can be hard to come by and security makes it difficult to mingle with the guests.
Fox News correspondent Charlie Gasparino, who was reluctantly dispatched to cover the July event this year, managed to get into a confrontation with the private security firm tasked with guarding the movers and shakers by crashing a cocktail party. In his defense, Gasparino insisted he was an inadvertent crasher because he believed the party was open.
Carter, who is running the event in conjunction with the Aspen Institute's Walter Isaacson, is a lot more welcoming. The only thing off the record is the Wednesday night cocktail party, but the press is invited to attend and will be given free transport to and from their hotel. Vanity Fair plans to release short videos after each session for embedding into online stories.
While the conference does not have quite the same lineup of heavyweights that Allen & Co. draws to its five-day gala, there will be plenty of newsmakers aside from Bloomberg.
Manhattan US Attorney Preet Bharara, a rumored candidate to succeed Eric Holder as US Attorney General, will be interviewed by "Barbarians at the Gate" co-author Bryan Burrough about policing Wall Street and Silicon Valley.
Retired General Keith Alexander, a former director of the NSA, along with FireEye COO Kevin Mandia and John Hering, founder and executive chairman of Lookout, will sit for a session moderated by Yahoo! news anchor Katie Couric.
Vice Media co-founder Shane Smith — who is making waves with a branded content and news site that Millennials seem to love — will appear after a bit of a controversy this week when one of its editors complained he was in trouble for not clearing with publishing higher-ups a post critical of the NFL.
Smith is sharing a forum with J onah Peretti, founder and CEO of BuzzFeed, which broke into the black last year by capitalizing on the "native advertising" trend, in which the advertising-sponsored content mimics the surrounding editorial.
Isaacson, the Steve Jobs biographer whose new book "The Innovators" just landed, will interview Elon Musk , the chief executive of Tesla Motors and SpaceX. Isaacson will also interview Twitter CEO Dick Costolo on the rise of social media.
Venture capitalist Marc Andreessen, who sounded the alarm recently about the possibility of another tech bubble, will take a lighter approach in a conversation with Mike Judge, creator of HBO's "Silicon Valley" and earlier "Beavis and Butt-Head."
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