Media watchers are still trying to figure out what is behind the sudden departure of Vivian Schiller, head of news and journalism partnership at Twitter, after less than a year.
Schiller had quit her NBC digital job to take the Twitter job only last October amid much fanfare.
"Stepping down from Twitter so new global media lead @katies can reorganize as she sees fit," Schiller tweeted on Oct. 8, in an apparent reference to the new head of media, Katie Jacobs Stanton.
Adam Sharp will now be in charge of both news and government and Stanton reports to him, Re/code reported.
The Schiller resignation follows the July departures of Chief Operating Officer Ali Rowghani and Chloe Sladden, the former head of media.
Schiller thanked both "for convincing me to come work at Twitter. It was a fascinating experience," she tweeted.
Now people are trying to parse what the shakeups mean.
"The management meltdown has simply served to highlight an ongoing struggle within Twitter over whether it should largely be a conduit for journalism or PR," Jane Martinson wrote in The Guardian last week. "And whether a technology company, even one with 271 million monthly users, believes it can make money out of breaking news."
But David Holmes, writing Monday at PandoDaily.com, said Schiller was always a glorified PR person.
Holmes points out that "the initial job posting, which called for someone to work as a liaison between Twitter and news organizations, didn't include any grand statements about hiring journalists or producing its own news or any of the other things Martinson may mean by 'getting serious about breaking news'."
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