Every November, she called them turkeys: Business leaders she saw as major screw-ups would be outed on these pages in a loud voice and be awarded her annual booby prize.
That voice, sadly, has been silenced.
Terry Keenan, who occupied this space for many years, died on Thursday at 53.
As her editor for many years I can attest to Terry being a feisty, take-charge journalist who cut straight through corporate-speak and tough economics jargon.
"Even though her columns were filled with economics, the dismal science, they were notable for wit, candor and common sense," economist David Malpass told me Friday.
In April 2012, when Ben Bernanke's "green shoots" were all the rage again, Terry advised readers to get out of the markets. Quickly.
Stocks sold off a thousand Dow points over the summer and did not recover until after Labor Day.
Just this Sept. 6, with the Dow in full bull-market gallop, Terry wrote that the "market looks long in the tooth." Six weeks later it was down 6 percent.
In May, she wrote about Warren Buffett's shareholders attending Berkshire's annual meeting: "Buffettistas flock to Omaha for a good time and a good steak. But look behind the happy talk, and it's not hard to see that the commoner's capitalist has some real concerns."
Turkey Awards were a hoot.
In 2012, Bill Ackman got a Turkey for trumpeting a new marketing plan from JCPenney, his new activist target. It involved shoppers scanning barcodes with their iPhones. "Note to billionaire," she wrote: "Not all Penney's customers have iPhones!" The plan would later fail spectacularly.
It was classic Terry.
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