Alibaba Group priced at $68 a share

It's set to be a $25 billion day for Jack Ma.

The founder's gargantuan Chinese e-commerce company, Alibaba Group, will sell its shares for $68 apiece on Friday morning on the New York Stock Exchange, which would make it the biggest initial public offering ever in the US.

The Alibaba IPO is one of the most anticipated this year, and would value the company at almost $168 billion — less than Facebook but more valuable than Amazon.

Alibaba, which was founded by Ma in 1999, started as a wholesale market for companies before adding other Web sites, such as Taobao, to become China's largest shopping site.

The company has 279 million active buyers — most of them in China — with $296 billion in total sales for the 12 months ended in June, according to the company's IPO filing.

That's more than eBay and Amazon's total sales — combined.

The projected $25 billion stock sale would put it ahead of Visa's nearly $18 billion IPO in 2008.

The shares were originally priced at as much as $66 last week, before getting bumped up to $68 amid rabid demand.

While Wall Street has been salivating to get its hands on the stock, the company comes with a slew of risks.

Alibaba doesn't sell any products but acts as a marketplace that provides its own payment system, Alipay, to conduct deals, according to regulatory filings.

The shares are expected to start trading sometime after 9:30 a.m. on Friday under the ticker BABA.

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