The Metropolitan Opera's plan to push high-definition video performances into movie theaters worldwide to boost revenue isn't panning out.
The initial plan to telecast some of the Met's best performances to a digital audience was met with great enthusiasm, but profits continue to fall and audience growth has stalled, a Crain's New York Business report found.
More than 60 countries participated in the program, but that does not seem to have been enough.
Last year, the theater's profits dropped 10.5 percent. The losses, paired with the inability to expand the audience, may lead the opera house to cancel the program.
"The artists involved are excited to be a part of this initiative and reach worldwide audiences," the Met wrote on its Web site.
"It is as important to them as it is to the Met to keep opera one of the most thrilling art forms, relevant to our time, and a part of the cultural mainstream."
This season, the Met brought 10 of its live performances to the big screen, including "Macbeth," "Carmen" and "La Donna del Lago."
Meanwhile, attendance at the Lincoln Center opera house continues to decline, too.
In the past five years, sales have fallen 17.5 percent.
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