I don't know if this falls into the "stick a fork in it" category, but Lindsay Lohan's OWN reality series, "Lindsay," tanked big-time this past Sunday.
The episode, which aired from 10 to 11 p.m., averaged a puny 390,000 viewers — down from 603,000 viewers the week before. That's also a huge dropoff — over 300,000 viewers — from the premiere of "Lindsay," which snared 693,000 viewers on March 9. Not good.
I've also been keeping an eye on "AMHQ with Sam Champion" over on The Weather Channel, which premiered March 17. The (ratings) story there is a bit more promising for Sam Champion than for Ms. Lohan; viewership has climbed steadily through its first four weeks. To whit: 218,00 viewers (Week 1), 222,000 viewers (Week 2), 230,000 viewers (Week 3) and 243,000 viewers (Week 4 through Thursday, April 4).
Meanwhile, CNBC, which has quietly been making inroads in the prime-time cable ratings race, has not only expanded the second season of "The Profit" (Marcus Lemonis), but is beefing up its nightly schedule with a slew of new shows.
After notching its best quarter in over 10 years in persons 25-54 (102,000 viewers on average from 8 p.m.-2 a.m.), CNBC has greenlit two new shows, "Restaurant Kickstart" and "Filthy Rich Guide," both of which will premiere this summer. It also announced three new shows in development: "Restaurant Confidential: New York," "Hard Money" and "More Money Problems."
"Restaurant Kickstart" will star Joe Bastianich and celeb chef Tim Love, while "Filthy Rich Guide" "is an insider look at a world where the party never ends," according to a show description.
Meanwhile, the April 1 episode of "The Profit" (10 p.m.) was the most-watched original telecast in CNBC history (577,000 viewers) and also snared a network record 311,000 viewers in persons 25-54.
Last, but not least . . .
"Biggest Loser: Australia" star Michelle Bridges will attempt to break a Guinness World Record live on Thursday's "Today" show (7-9 a.m./Ch. 4) by leading a class of 350 people with exercise balls (it's open to the public) . . . You might want to rethink inviting "DWTS" judges Bruno Tonioli and Len Goodman over to your place. "The first time I had them over, my stove broke, the air conditioner broke and my coffee maker broke," "DWTS" judge Carrie Ann Inaba tells the April 21 issue of People magazine . . . "Face the Nation" host Bob Schieffer will deliver the commencement address at Saint Anselm's College (Manchester, NH) on May 17 . . . Comedian Hannibal Burress interviews Tracy Morgan April 16 at the 92nd Street Y.
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