Size matters, at least according to Facebook.
The social media company Wednesday said it is switching to fewer but bigger ads on the right-hand column of the desktop PC version of its website because users respond more frequently to them.
The new right-hand display ads — which may appear on Facebook later this month — will have the same proportions as News Feed advertisements, which inject paid marketing messages straight into a user's stream of news and content.
A sample image on the Facebook for Business blog showed a single ad in the right-hand column. The company previously displayed up to seven box-like display ads in the right hand column.
In tests of the new ad design, Facebook — which has more than 1.2 billion users — said it has seen up to three times more user "engagement" with the ads.
Facebook stock closed at $62.41 on Wednesday, up $4.22 or 7.25 percent.
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