Lifetime renews ‘Witches of East End’

Lifetime has renewed drama "Witches of East End" for a second season, with 13 new episodes set to premiere in 2014.

Based on Melissa de la Cruz's best-selling novel, "Witches" stars Julia Ormond as the free-spirited matriarch of the Beauchamp family, whose two grown daughters, wildchild bartender Freya (Jenna Dewan Tatum) and shy librarian Ingrid (Rachel Boston) are unaware that they are gifted (and cursed) with a magical birthright.

The drama is averaging 3 million viewers and 1.7 million viewers in the key adults 18-49 and 25-54 demos, according to Nielsen live plus seven-day ratings. The drama's first season finale airs Dec. 15.

"The show's perfect mix of premium execution with content that is in the zeitgeist is drawing new viewers to Lifetime and we're very excited to be bringing it back for a second season," said Lifetime GM Rob Sharenow in a statement.

Its renewal follows that of Lifetime's other new drama, "Devious Maids," which will also return with a 13-episode second season next year.

Those will help replace former Lifetime dramas "Army Wives" and "The Client List," which were canceled earlier this year.

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